@Rockonomic The link between the living dead and the new, new thing in music services.

Churn is a topic in its cooling off period at the moment, with MulliganResnikoffPeoplesDredge and others contributing a short time ago to a discussion on this issue as applied to new music services. The debate centers on whether the relative proportion of active versus inactive users (so-called zombies) is a good or bad sign for new music services.

I think something more important than churn may be taking place as the music services market expands. Essentially, the market grew quickest during a period that likely also offered the highest rate of churn. The US market for music services offers a particularly useful space for digging into this issue.

For the long story, head to Rockonomic.com …


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