@Rockonomic: Is 3 to 1, or 10 to 1, the better Tracks to Album Equivalent ratio?

In this post, I am going to seriously question the “10 Tracks sold equal 1 Album sold” that has historically been the default setting for the “Album Equivalent” ratio for the music industry. I am going to recalculate the total Equivalent Albums sold over the last decade assuming this ratio were actually around 3, in order to provide an example of just what a difference a new ratio makes.

Most importantly, I am going to suggest that the Album Equivalent ratio should be based upon actual consumer behavior — meaning, based upon observations of the actual ratio at which consumers are willing to substitute track purchases/streams for albums purchases/streams — rather than based upon how the recorded music industry puts tracks into buckets and calls those buckets albums.

Read more at Rockonomic




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