YouTube versus The World: a global viewing comparison

On Sunday, YouTube celebrated its fifth birthday.  Congratulations! On this birthday, the video site announced approximately 2,000,00,000 views each day.

In the wake of this announcement, Eliot VanBuskirk over at Wired.com suggested YouTube viewing now tops network prime time viewing—at least in the US.

Recently at the Telco 2.0 conference, I tried to put YouTube viewing in context and made some estimates and conversions so I could compare YouTube to the World of Television viewing.

Daily YouTube views = 2,000,000,000
Average length of YouTube video = 4.3 minutes
Average time US household watches TV each day = 5.4 hours
Household TV viewing hours converted to YouTube views = 75.4 YT views

US household daily TV viewing converted to YT views = 19,355,665,442
Global household daily TV viewing converted to YT views = 389,019,943,256 (high)
Global household daily TV viewing converted to YT views = 311,215,954,605

——————————–

YouTube views as a percentage of global TV viewing = 0.514% low estimate
YouTube views as a percentage of global TV viewing = 0.643% high estimate

For a video of these data as presented, just follow this YouTube link

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