Sue ‘em, then Do ‘em. Gaining popularity

Looks like other tech blogs have picked up on my the meme highlighting the dominant hollywod strategy for do new media deals. TechDirt wonders if its more than sour grapes that leads copyright holders to announce to the world the threat of lawsuits before cutting deals with folks like YouTube. Mashable wonders if TimeWarner is just adopting the same strategy employed by UniversalMusic in its public clucking while negotiating. Even GigaOm ponders the domino effect of lawsuits and deals.

This is old school media at its best. Take a meeting. Shoot for the moon. No dice. Threaten a lawsuit. More style points awarded if you blab about a lawsuit in public before doing so with the company under threat. You might also call it the “who’s your daddy” helpful reminder.


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