Earth to Microsoft. Make great products. Its not really that crazy of a formula when you are already a leading firm in the industry. Listen to people and Make great products. Products that, when you send them out the door, you feel proud. Better yet. Products that you think are so awesome, you don’t even want to sell them. You want to have them all to yourself.
Quit all the expensive, supposedly grass roots marketing campaigns designed by way-too-hip line drawing hipsters. Make a great product. Give people an honest reason to tell everyone else they know about it.