Just about everyone wants to succeed at what they do.  As a result of this basic desire, a basic human instinct often kicks in to help out—mimicry.  In business speak, this mimicry operates under the term Best Practice.  In marketing this instinct is triggered through classic marketing campaigns such as “Be Like Mike.”  How might [...]

A brief paper written by WIll Page (of MCPS-PRS Alliance, in the UK) and myself has been made publicly available.  The piece was meant to stir a larger discussion around alternative licensing structures rights societies might put to use, particularly in the context of new, music-related startups.  These startups usually (1) cannot afford the rates [...]