Of course, neither of these is the point. It doesn’t matter whether O’Reilly & Co. invented the phrase “Web 2.0″. It doesn’t matter that its only a little trademark on conference names. The point is, its a common phrase used by gobs of elite and minions to describe a phenomenon. Trademarking a common phrase is sneaky, requiring anyone who objects to have the financial muscle to follow through. Guess I better file that application for “Web 3.0″ as soon as possible. Reminds me of when Robertson bought up all the domains MP4 – MP7.com
Odds are, when O’Reilly himself comes back from vacation he is going to call the whole situation a dumb idea, not worry about the trademark anymore, apologize to those involved, and continue to recognize that “O’Reilly” is the name worth protecting.